The market estimated that LED lighting products' prices would drop by 15-20% each year amid increase competition in the market as vendors reduce prices to gain market share, which even be fall to one-third of current prices.
At first, the Japanese market appeared to price war in 2009. Sources from LED companies indicated that the price competition had extended to China, Europe and the US.
Some light bulb makers reportedly would introduce LED lighting products at end-use price of US$10 in 2011, which would compete for pricing scheduled to enter the LED sector with distributors and retailers well-known, and the price battle would only intensify in the future.
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